Articles
Writing on strategic communications
Essays on measurement, narrative, and the shift from activity to judgment.
In preparation
We publish slowly and deliberately. Everything here will be original, evidence-driven, and useful whether or not you ever use Maven.
Essays on measurement, narrative, and the shift from activity to judgment.
Methodology and findings from measuring reality gaps across sectors.
A periodic benchmark of the distance between corporate strategy and public perception.
Why Maven exists, written in full, published openly.
What we shipped, what we learned, and what changed as a result.
Longer-form perspectives on the future of the communications profession.