In-house Communications
Keep strategic context connected across the communications team.
Maven helps in-house teams carry the same organization intelligence and Reality Gap framework from reputation strategy into daily decisions.
Four areas of communications work.
Reputation & Positioning
Keep Desired Position, observed market understanding, and the Reality Gap in view.
Proactive Communications
Connect current signals to held strategy before deciding where the team should move.
Executive Communications
Prepare leaders with organization context, evidence, and the position already on record.
Team Intelligence
Give the team one persistent source of organizational knowledge and strategic history.
The team starts from the same understanding.
Organization, market, media, strategy, evidence, and history remain connected. Reality Gap keeps the work oriented toward how the market understands the organization.
Maven supports the judgment of the communications team. People retain authority.
Organization Dossier
What do we know?
Northwind is understood as a clean-transition company. It intends to be understood as the operator that keeps industrial power on.